Our members grew revenue 16% a year. Two years running*.
The Arena is a growth accelerator for founders done plateauing. Diagnose your #1 growth constraint in 4 minutes, then come build with us.
*Based on self-reported annual revenue growth from active members surveyed in 2024-25
WHO IS IT FOR?
Members include founders in professional services, construction, food & beverage, insurance, technology, education, marketing, architecture, retail, and more.
The Problem
Founders plateau because they’re alone.
No one around you tells you the truth. The people who could help, other founders who’ve done this, aren’t in your inbox or on your calendar. You mistake tactics for strategy. You confuse busyness for progress. You grind harder when what you actually need is a room of founders willing to call the constraint by its name.
That’s what The Arena is.
THE SOLUTION
Six systems. Three leadership disciplines. One outcome.
We call it the Executive Flow OS. It’s the framework Luke built across a decade of growing a business from zero to $2M, and a decade of helping other founders grow theirs.
The river is your leadership: compelling vision, executive presence, time-tested character. That’s the energy.
The water wheel is your organization: focus, strategy, cash, team, rhythms, tools. That’s how the energy becomes momentum.
When both work, you get Executive Flow
(what we call revenue growth that compounds)
Four ways The Arena accelerates your growth.
Not a cohort. Not an equity program. A structured growth system you join as a working founder, designed to be the only operating partner you need.
The Operating System
The Executive Flow OS gives you a complete map of your business, six systems and three leadership disciplines, with a clear path to fix the one that's holding you back.
The Community
Monthly peer advisory sessions with founders at your stage, structured around the OS. Honest, accountable, useful.
Coaching
One-on-one work with Luke or a certified facilitator for members who want to go deeper.
Live Events
The annual Growth Summit and regional gatherings that put the system to work in person.
How The Arena works.
Diagnose
Take the Executive Flow Assessment. Four minutes, six systems, your #1 constraint surfaced.
Join
Get placed in a Core or Prime Group of founders at your stage, facing the same constraints, willing to tell each other the truth.
Grow
The structure does the work. The community keeps you accountable to it. Members grow ~16% a year on average.
Takes just 4 min
Three ways founders engage with The Arena.
Different founders need different doors. Pick the one that fits where you are in your journey.
David Szabo
Engineered Machining Solutions
"Being part of The Arena has been incredibly valuable. I've found it essential for growing my business and equipping me as a leader. If you want to navigate business complexities and enhance your leadership skills, The Arena is a must-join."
Nick Hogue
Engineered Machining Solutions
"Being a leader can feel pretty isolating at times, and our Core Group did a fantastic job of bringing in a real sense of community. It's really helpful to see how other entrepreneurs would approach issues or how they resolved them."
Latest from The Armory.
The frameworks, articles, and field notes our members read between sessions. Free for everyone.
Visit the Armory
Find out where your business is stuck.
The Executive Flow Assessment takes 4 minutes. It identifies the one system holding your revenue back, and where to start fixing it. Free.
Takes just 6 mins