Higher stakes. Deeper work.
Prime Group is monthly peer advisory for founders past $2M, where the questions get harder and the wrong answer gets more expensive.
$1,000/mo
Who Prime is for
For founders past the easy wins.
Prime is for founders running real companies. You’ve crossed $2M. You have leaders working for you, real cash flow concerns, real talent decisions, real board or investor dynamics. The cost of a bad call has gone up. The leverage on a good one has gone way up.
You don’t need a peer group that explains basics. You need a smaller, sharper room of founders facing the same scale of decision.
That’s Prime.
Three hours. Smaller room. Deeper work.
Prime sessions are three hours, monthly. Intimate chapters of 6-8 members. The format is built for higher-bandwidth conversations.
Welcome & Objectives
10 minQuick frame for the session and what each member came to work on.
Growth Catalyst Segment
45-50 minA rotating focus: an outside speaker,, a member spotlight, or a focused framework exercise. This is where the room learns together.
Break
Member AIO Updates
45 minEach member shares their Accomplishment, Issue, and Opportunity. Five minutes each.
Prime Issue Sprint
50-60 minOne to two issues are selected and worked deeply, using the Identify – Clarify – Recommend – Commit model.
Synthesis & Commitments
15 minTop epiphany and one written commitment from every member
What you get as a Prime member.
- 12 monthly Prime Group sessions (3 hours each, virtual)
- A smaller chapter (6-8 vetted, higher-revenue founders)
- Direct access to Luke as your facilitator
- Full access to The Armory and all member resources
- Monthly accountability email
- Priority access to in-person Arena events
- Annual in-person Christmas dinner event
Jen Harris
Art & Soul Collective
“The Arena has been a life-changing space for me as a business owner. We push one another to be better, speak honestly, and share expertise and experience. There is also intentional accountability. I would highly recommend The Arena for anyone looking to take their business or leadership to the next level.”
Patrick Mullen
“As a business owner, The Arena has given me a seat at the table with successful business owners who are willing to share their wisdom with me, while being humble enough to accept wisdom from others.”
$1,000 a month. Or $10,000 a year.
Prime is $1,000/mo, billed monthly. Annual prepay is $10,000 (two months free).
Every Prime applicant goes through a 30-minute call with Luke to confirm fit. We keep chapters small on purpose. The room only works if every member belongs there.